Sales Tactics We Recommend You Avoid When Buying Windows

The double-glazing industry has a much-enhanced reputation compared to how it was perceived by the public back in the 1980’s and 1990’s.

Grey UPVC Windows

Companies like Trent Valley Windows have had a leading role in repairing the industry’s standing, which we’ve done by demonstrating professionalism, fairness and honesty in everything we do, over the last 25+ years.

The establishment of several consumer protection schemes has also increased people’s faith in our field.

We are sad to report though that there are still a few ‘dodgy’ salespeople within the industry who manipulate customers into buying for their own financial gain.

They’re easily spotted. You will find that they employ these sorts of sales methods:

Price Conditioning

Customers are there to be listened to. You let them tell you their requirements and then give them a genuine price for what they want.

What you shouldn’t do is try to set a price expectation for them by uncovering how much money they have to play with and what they want to spend.

It’s a tactic used to enable a salesperson to make up a figure that they think will persuade a customer to buy from them, or as it’s better known, Price Conditioning.

Fake Discounts

It’s sensible to shop around and get quotes from several companies to get an idea of what you can expect to pay.

Some salespeople don’t want you to do that and will invent a one-day only discount that you have to agree to on the spot, rather than allowing you to obtain other quotes.

This discount is also designed to make you think you’re getting a great deal, when you’re probably not, which you’d discover yourself by shopping around.

Large Price Drops

Any quote given to a customer should be the best possible price available from that company.

Never trust a salesperson who quotes what seems a ridiculously high price, one that makes you gasp in astonishment. That’s why they do it.

They want you to be taken aback so that when they then announce a massive drop in the original price, you, again, think you’re bagging yourself a bargain.

Slagging Off Competitors

The industry we’re in is extremely competitive. If you do a search for double glazing companies, you will notice that. Competition is always a good thing though.

Not in the eyes of some salespeople, who will be hugely derogatory of rival firms to hide the fact that the company they work for does a really poor job, from top to bottom.

When they show a reluctance to share any examples of their previous work, it’s something else that should put you off doing business with them.


Talk to Trent Valley Windows at home or in our showroom and you will find us to be nothing but truthful and trustworthy. Book an appointment with our team today.





Beginning your home improvement journey can be daunting. With new terminology and so much choice out there, it can be daunting – and not to mention alienating. To help, we’ve put together this FAQ section and answered some of your key questions.


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